How pineapple cultivation is making Meghalaya's economy more visible

Shillong: Pineapple cultivation has emerged not only as a traditional practice but also as a significant economic driver for Meghalaya in India's Northeast. Known for its pristine landscapes and favourable climate, Meghalaya has become synonymous with high-quality pineapples that find their way into global markets, elevating the economic profile of Northeast India.
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The picturesque locales of Pahammawlein, 20th Mile G.S. Road, Pahamrioh, Shangbangla, Marngar, and many more are adorned with sprawling pineapple fields, which not only dot the landscape but also serve as the mainstay income source for local communities. "Throughout the year, pineapples thrive in Meghalaya, fetching prices ranging from Rs 15-20 per piece at wholesale rates. During off-seasons, the price can soar to Rs 60-80 per piece” said Ibanylla Marbaning, a local farmer from Shangbangla, who spoke to Business North East.

The success of pineapple cultivation in Meghalaya is intricately linked to the region's climate and soil conditions. Ample rainfall and moderate temperatures create an optimal environment for fruit-bearing crops, ensuring consistent yields and high-quality produce year-round. Farmers, deeply attuned to these natural advantages, have honed their techniques over generations, resulting in robust agricultural practices that sustain livelihoods and foster economic growth.

Beyond its economic impact, pineapple cultivation in Meghalaya plays a crucial role in promoting sustainable agriculture. Local farmers have adopted eco-friendly farming techniques, supported by government initiatives aimed at enhancing productivity and ensuring long-term agricultural sustainability. This commitment to sustainable practices not only preserves the region's natural resources but also positions Meghalaya as a leader in environmentally conscious agriculture.

"The support from the government has been instrumental in improving our farming techniques and accessing broader markets. We are optimistic about the future of pineapple farming in Meghalaya", B. Mawthoh, a pineapple farmer from the Khasi Hills region, told this platform.

The pineapple farmers, with their deep-rooted expertise passed down through generations, have transformed Meghalaya into a hub of pineapple production. According to reports, Meghalaya annually produces between 40,000 to 45,000 metric tonnes of pineapples, with over 50,000 farmers dedicated to growing this fruit alone. This substantial output not only meets domestic demand but also fuels exports to various parts of the world.

The state government has also started organizing a festival to bring more attention to this lucrative fruit."We started this pineapple festival last year with the intention to align our surplus pineapple supply with the demand in urban markets," remarked Meghalaya Chief Minister Conrad K Sangma during the Meghalaya Pineapple Fest 2024.

Through cultural performances, culinary showcases, and business interactions, the festival fosters connections between farmers, entrepreneurs, and consumers, paving the way for increased market visibility and economic growth.

Beyond pineapples, Meghalaya boasts a rich diversity of agricultural produce. The region is also renowned for its betel nut and betel leaf cultivation, alongside rubber plantations, bananas, and yams.