Dearborn: Ford Motor Company has unveiled a stunning update to its luxury SUV, the Lincoln Navigator, set to roll out for the 2025 model year. This latest iteration aims to redefine the driving experience by turning the vehicle into a sanctuary for spa lovers and gamers alike, thanks to a revolutionary 48-inch front display and the introduction of a "Lincoln Rejuvenate" feature.
The exterior and interior of the Navigator have been meticulously redesigned to offer a seamless blend of elegance and advanced technology. The highlight is undoubtedly the expansive front display, which serves as a multifunctional space, transforming the SUV into a “home away from home” as described by Lincoln president Dianne Craig. “The all-new Navigator is more than just a vehicle; it can become a home away from home and a third space that rejuvenates clients in an entirely new way on and off the road,” Craig stated in a release.
The "Lincoln Rejuvenate" feature is central to this new experience. When parked, the sanctuary mode can be activated, initiating a series of comfort-enhancing adjustments: the driver’s seat automatically slides backward, reclines, warms slightly, and performs gentle massaging motions. The experience is further elevated by a soothing atmosphere created through climate control adjustments, the release of refreshing scents, and the display of relaxing videos and sounds, including the calming visuals of a waterfall. Users can choose from scents like mystic forest, ozonic azure, and violet cashmere, enhancing the tranquil experience.
In collaboration with the popular meditation and sleep app company, Calm, the Navigator comes preloaded with a “waterfall meditation” experience. Additionally, two other themes, “aurora borealis” and “elements,” are included with the purchase, offering a diverse range of relaxation options for drivers and passengers alike.
This update marks a significant step for the Lincoln brand as it seeks to rejuvenate sales in the competitive large SUV market. The larger interior of the Navigator has allowed for further enhancements compared to its predecessor, the 2024 Lincoln Nautilus, which first introduced the horizontal screen and rejuvenate modes.
As Lincoln's flagship model, the 2025 Navigator represents the pinnacle of luxury and technological innovation, solidifying its position as a leader in the luxury SUV segment.
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