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Ather energy to expand international presence by entering Sri Lankan market

BNE News Desk , August 24, 2024
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Bengalore: Ather Energy, the prominent electric two-wheeler manufacturer, is set to expand its international presence by entering the Sri Lankan market in the upcoming quarter. This expansion will be facilitated through a partnership with Evolution Auto, a move aligned with Ather’s broader global growth strategy. The company had previously announced its entry into Nepal in November 2023.

Ravneet Singh Phokela, Chief Business Officer at Ather Energy, expressed excitement about the company's new venture: “We are thrilled to enter the Sri Lankan market. Sri Lanka has been a key component of our global expansion plans following our successful establishment in Nepal last year. With rising petrol vehicle ownership costs and the significant economic and environmental benefits of electric vehicles, we have observed a growing preference for EVs in Sri Lanka.”

Under the agreement, Evolution Auto Pvt Ltd will act as Ather Energy’s national distributor in Sri Lanka, managing sales and service operations. Additionally, Ather will collaborate with Evolution Auto to develop a network of fast-charging infrastructure across the country, aimed at promoting the adoption of electric vehicles. Evolution Auto is a joint venture comprising Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited.

In Nepal, Ather has already inaugurated its first Experience Centre and established three more centres, alongside seven fast-charging grids. In India, Ather’s presence is strong, with a network of 208 Experience Centres and 1,973 fast-charging points under the Ather Grid.

The domestic Electric Two-Wheeler (E2W) industry in India witnessed significant growth in July, with monthly sales surpassing the one-lakh mark. Among the top Original Equipment Manufacturers (OEMs) in July, Ola Electric held the leading position, followed by TVS Motor, Bajaj Auto, and Ather Energy.