Assam's Woolah Tea Hits Rs 2 Crore Revenue Annually Reaching Its Break-Even Point

Guwahati: Upamanyu Borkototi, the visionary entrepreneur behind Assam-based startup Woolah Tea, has been making waves in the tea industry with his innovative bagless tea concept. As a presenter in India's Shark Tank Season 4, Borkototi has brought national recognition to his sustainable tea brand, revolutionising the market while promoting eco-friendly practices at the same time.

Borkototi, a native of Sivasagar, introduced Woolah Tea on the reality show, emphasising the environmental impact of conventional tea bags and plastic packaging. “It was an inspiring opportunity to present Woolah Tea. The application process was rigorous, with thousands applying and only a select few getting the chance to pitch before the judges,” he told Business North East (BNE).

Founded in 2021, Woolah Tea has set a new benchmark in sustainability by eliminating plastic tea bags and offering whole-leaf, organically grown tea dips. The brand ensures single-origin sourcing, maintaining premium quality and sustainability while supporting Assam’s rich tea heritage. Borkototi revealed that his startup now earns as high as Rs 2 crores annually, highlighting its rapid growth and market acceptance. Speaking to Business North East (BNE) regarding the company's profit, Upamanyu said the startup is at its break-even point.

Woolah Tea’s diverse product lineup includes Assam Green Tea, Black Tea infused with Tulsi and Bergamot, White Teas, and functional blends such as Youthful at Heart and Sleep Like a Dream. Expanding its innovation, the brand has also introduced prebiotic iced green teas in flavours like Masala Nimbu and Peach.

Beyond its product innovation, Woolah Tea is committed to social impact by empowering rural women through fair-wage employment and supporting organic farmers. The company is incubated under Assam Start Up and other incubation programs, further strengthening its foundation for long-term growth and sustainability.

Borkototi, a postgraduate in Marketing from the Institute of Management Technology, Ghaziabad, is determined to reduce plastic waste in the tea industry. His efforts align with a broader movement of Assamese entrepreneurs gaining recognition on Shark Tank India. Last season, Guwahati-based fashion startup Little Box secured a deal worth Rs 75 lakhs for a 2.5 per cent equity stake. Co-founded by Rimjim Deka and Partha Kakati, Little Box aims to establish the Northeast as a fashion hub while promoting sustainable clothing options. With a valuation of Rs 30 crore, the startup is poised for exponential growth.

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“You made us all very proud presenting what's in the roots of Assam—tea, and that too with a cause,” Rimjim Deka posted on LinkedIn while expressing her support following Woolah Tea’s pitch.

As Assam’s startup ecosystem continues to thrive, brands like Woolah Tea and Little Box are setting new standards for innovation and entrepreneurship in India. With sustainability at its core, Woolah Tea is not just redefining how tea is consumed but also creating a lasting impact on the environment, farmers and consumers alike.