Union Minister for Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Piyush Goyal has asked asked Ministries, Departments and other government bodies to consider One District One Product (ODOP) products exclusively for gifting purposes both within and outside India.
He opined that the G20 summit which is set to take place in India soon is a great opportunity to showcase ODOP Products. He suggested that the delegates of G20 be given an exposure to ODOP products through well curated exhibitions of good quality ODOP products and tours of craft villages.
He said this today after unveiling the unabridged ODOP Gift Catalog containing 300 plus products and ODOP Storefront on GeM in New Delhi today.
The ODOP storefront on GeM went live with 75 categories covering products acrossStates and UTs. The purpose of the storefront is to enable direct procurement of ODOP products for gifting/ office use by various line ministries, government bodies, and foreign missions abroad. This will enable an international audience for India’s rich and diverse products.
The Minister asked that for festivals and celebrations, people of the nation must consider gifting atleast one ODOP product to friends and family. "I believe this is an opportune time to plan and execute this project, in order to realize our collective vision of Aatmanirbhar Bharat in this Amrit Kaal, he said.
Terming ODOP as an earnest effort to highlight the tremendous potential that the rich culture and tradition that India has to offer, Goyal said that India's districts and villages are home to crores of talented weavers, artisans and craftsmen.
The Minister observed that for many decades, the fruits of development were asymmetric and confined to some regions. He underscored that there has been a fundamental shift in thinking of the government in the last 8 years and said that ODOP is aligned with this vision of taking prosperity to each and every part of the country.
He called for the integration of One District One Product (ODOP) initiative with Open Network for Digital Commerce (ONDC). The Minister said that ONDC would help in further expanding the frontiers of ODOP by bringing buyers and sellers together on a democratic platform.
The Minister said that ONDC would help in further expanding the frontiers of ODOP by bringing buyers and sellers together on a democratic platform.
Goyal asked that flagship programs of the government such as Startup India, Make in India, district as export hubs etc. be converged with the vision of ODOP. He asked all the Ministries of GoI to help further expand the mandate of ODOP through complementary initiatives.
Goyal also called upon students of eminent institutions like NIFT, NID and IIFT to find creative methods to amplify ODOP. The Minister also dwelt upon the need to brand ODOP products, most of which are natural and eco-friendly as sustainable and good for the planet.
In this context, Goyal also called for expansion of the list of GI tagged products by simplifying, streamlining and fast tracking the GI tagging process.
Speaking of the need to improve packaging, Goyal said that each ODOP product has a unique story and characteristics which should be highlighted. Shri Goyal said that there was a need to hold training sessions to help weavers/artisans with GeM onboarding and cataloguing. He opined that Common Service Centres and Post Offices could be leveraged to provide this training.
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