The Guwahati Chapter of the North East Women Entrepreneur’s Association (NEWEA) has organised its 30th annual Bihu Exhibition-Cum-Sale, a vibrant showcase of women-led businesses from across the Northeast, from April 8 to April 11, 2025.
Held in the run-up to the Rongali Bihu festivities, the four-day event is not only a celebration of local crafts and culture but also a thriving platform for emerging women entrepreneurs. Featuring 42 stalls, the exhibition is dominated by handloom and handicraft products, with nearly 80 per cent of the participants representing the region’s rich weaving traditions.
Speaking to Business North East (BNE), Indu Singh, General Secretary of NEWEA, shared insights into the significance of the exhibition. “This is our 30th year, and NEWEA has been organising this event since its inception in 1994. It’s more than just a market—it’s a networking and learning hub for upcoming women entrepreneurs,” she said.
Singh highlighted that the exhibition also plays a key educational role. Government officials and experts are invited to guide the participants on crucial aspects of entrepreneurship, including documentation, business planning, and accessing support schemes. “We bring in resource persons to help these women understand how to streamline their processes and scale their ventures. This makes a big difference,” she added.
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The exhibition serves as a space where women from across the Northeast not only sell their products but also interact, collaborate, and learn from one another. “It’s a platform they eagerly await every year, and so do we,” Singh noted.
As Rongali Bihu draws closer, the exhibition is witnessing steady footfall, offering shoppers an array of traditional and festive items created through teamwork, craftsmanship, and cultural pride—just in time for Assam’s most beloved festival.
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