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Mahindra unveils new thar ROXX: 5-Door SUV with enhanced features at Guwahati showroom

Jyotishman Sharma , September 19, 2024
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Mahindra recently unveiled the highly anticipated Thar ROXX, a 5-door SUV built on the advanced M-GLYDE platform, at the Gargya Mahindra showroom on AT Road, Guwahati. This new model promises to deliver both adventure and everyday practicality, making it a standout in its class.

IGP Partha Sarathi Mahanta, present at the launch, expressed his excitement, stating, "I love adventure tours, and I am impressed with the new version of the Thar ROXX. It has been widely used by forces over the last several decades," emphasizing the strong relationship between the Thar and police forces across India.

Rahul Dev Sarma, Managing Director of Gargya Mahindra, highlighted the Thar’s key qualities: "The Thar stands for toughness, power, ruggedness, efficiency, performance, style, and aura." He also announced that the starting price of the Thar ROXX is Rs 12.99 lakh, and it comes with a range of luxurious updates, ensuring that it meets the needs of modern adventurers and families alike.