Guwahati: LG Electronics (LG) has launched its Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.
The company rolled out the campaign recently, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.
With its global campaign, the company aims to convey the message ‘Life’s Good’ to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.
Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values.
LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in Noida, as well as in select spaces in South Korea, seizing the attention of global audiences.
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