Guwahati : Ambubachi Mela, often stated to as the “Eastern Mahakumbh,” is one of the most spiritually and economically important events in the Northeast Indian calendar. Held yearly at the Kamakhya Temple in Guwahati, Assam, the event marks the annual menstruation cycle of the Mother Goddess Kamakhya, symbolising fertility, regeneration, and cosmic balance.
The Soru Doloi of Kamakhya Temple Himadri Sarma in an exclusive interview with Business North East spoke at length on what is there in Ambubachi 2025.
Excerpts of the interview are as under:-
BNE: Please tell us how the preparations for Ambubachi are progressing this year.
HS: Preparations are in full swing. We are working across the entire Kamakhya Temple premises and its surrounding areas. Multiple zones are being cleaned, structured, and monitored. We’re deploying CCTV cameras for security and appointing a large workforce—this includes daily wage labourers, temple staff, and volunteers from organizations like the SIS Group, Bajrang Dal, NCC, Scouts, and Guides. Due to the massive rush during the Ambubachi Mahayog, we’re ensuring there are enough hands to assist pilgrims efficiently.
BNE: How much funding has been allocated for this year's Mela?
HS: Fund allocation is managed by the Assam Government. While I can’t specify the exact figure, this year we’re putting in more effort and resources than ever before to ensure a smooth and fulfilling experience for all visitors.
BNE: What safety and security measures are being taken for the pilgrims?
HS: We are deeply focused on visitor safety. Specialized security forces from the SIS Group are being brought in to manage crowd control. The aim is for pilgrims to complete their spiritual journey peacefully and return with a sense of happiness. Our team and volunteers are trained to ensure a secure environment throughout the Mela.
BNE: What kind of footfall do you expect this year compared to last year?
HS: We anticipate a higher footfall than last year. Based on early indicators, thousands of devotees are expected each day for around 10–15 days. The spiritual aura of the Mahayog draws more pilgrims every year.
ALSO READ: Air India’s 60 years of service ceases in Manipur; Air India Express still operating
BNE: Do you believe the government's ongoing development initiatives around the temple will help attract more visitors?
HS: This is a Mahayoga, not merely a festival. The true essence of Ambubachi is tied to cosmic elements—particularly the Mrigashira and Ardra Nakshatras. This internal spiritual awakening is at the heart of the gathering. We request visitors to approach the event with silence and meditation. Even 10 minutes of focused meditation at Nilachal Hills can bring peace and life success. We welcome the government’s support in maintaining spiritual sanctity through restrictions and planning.
BNE: Will there be any new infrastructure projects this year for pilgrims?
HS: Absolutely. We are always looking to introduce new infrastructure and technology for the benefit of devotees. From better queue management systems to additional shelters, we aim to improve every pilgrim’s experience.
BNE: How many people are expected to be involved in managing the Mela this year?
HS: We’re onboarding 500 to 600 personnel from various organizations, including NCC cadets, Scouts, security staff, and support workers. The goal is to provide hands-on support throughout the temple complex and surrounding zones.
BNE: Do you think this kind of religious event helps boost the local economy and businesses around Kamakhya?
HS: While some may visit for commercial reasons, we remind everyone that Ambubachi is a Mahayog, not a festival of loud celebration. The focus should be on inner transformation. That said, yes, the influx of people does help local businesses like food vendors, accommodations, and transport services. But we strongly urge everyone to maintain the spiritual atmosphere of the temple.
BNE: What are some long-term development plans for Kamakhya Temple?
HS: We have several projects in the pipeline. These include the establishment of Vedic schools, expansion of ultra-modern hospitals, and additional goshalas for cow protection. We’ve also begun implementing a new queue management system. Everything we do is geared toward enhancing the spiritual and logistical experience for pilgrims. Ultimately, we urge visitors to treat Kamakhya not as a tourist destination but as a place of japa, tapa, and bhakti.
FIRST Business Portal addressing the potential of business capability of North East Region.
