indusind bank partners with paralympic committee of india to support para-athletes for paris 2024

IndusInd Bank has announced its partnership with the Paralympic Committee of India (PCI) as the Official Banking Partner for the Paris 2024 Paralympic Games. This collaboration underscores the bank's commitment to supporting Indian para-athletes through its initiative, 'IndusInd For Sports.' Since 2016, IndusInd Bank has been leveraging sports to promote inclusion and sustainability, emphasizing the transformative power of sports.

Through this partnership, PCI and IndusInd Bank aim to strengthen para-sports in India by providing better facilities, resources, and an inclusive environment that recognizes and celebrates the achievements of athletes with disabilities. The collaboration seeks to further the Paralympic movement in India, promoting para-sports across the nation.

In line with the upcoming Paris Paralympic Games in 2024, IndusInd Bank launched the '#HarKadamJeetKa' campaign, which reflects their commitment to supporting Indian para-athletes on their journey to success. The campaign highlights the bank's role in promoting inclusivity and supporting athletes from diverse backgrounds, fostering a sense of patriotism through their achievements.

Sanjeev Anand, Head of Corporate, Commercial & Rural Banking at IndusInd Bank, expressed pride in partnering with PCI and supporting India's Para-Champions for the Paris 2024 Paralympic Games. He emphasized that the '#HarKadamJeetKa' campaign celebrates the spirit and achievements of these athletes, aiming to boost the visibility of para-sports and garner more recognition and support for their exceptional accomplishments.

Shri Devendra Jhajharia, Padma Bhushan awardee and President of the Paralympic Committee of India, shared his excitement about the collaboration with IndusInd Bank. He highlighted that this partnership, through the #HarKadamJeetKa initiative, represents a shared vision of determination, excellence, and victory. With a record 84 athletes in the Indian team, PCI is poised to create history in Paris, and IndusInd Bank's support strengthens their resolve to surpass their achievements from the Tokyo 2020 Paralympic Games.