Breezer unveils new packaging

Guwahati: What is a product without proper packaging?

After decades, India's most trusted and loved RTD (ready-to-drink) brand, BREEZER, introduces a whole new identity/packaging for its entire line of products.

The new appearance is a manifestation/reflection of the brand's quintessential personality, which is vivid and lively. This packaging makeover aligns with BREEZER's mission of being the most chosen RTD brand for people celebrating special occasions.

BREEZER is presently available in India in delicious flavours such as Blackberry Crush, Cranberry, Blueberry, Jamaican Passion, Watermelon Mint, and Orange. BREEZER has introduced flavour notations on the bottles such as Zesty Orange, Crisp Watermelon Mint, Tangy Cranberry, Delicious Blackberry Crush, Exotic Jamaican Passion, and Tasty Blueberry to accurately identify each variant's taste, making the packaging livelier and more appealing for these varieties.

BREEZER's repackaged items are presently on shelves in major Indian markets and will soon be accessible throughout the country.

RTD AMEA Category and Brand Lead Arti Hajela stated: "BREEZER has always been associated with exciting and colourful adventures. We are excited to unveil our all-new product packaging while keeping our customers in mind. Packaging is definitely our most visible and noteworthy asset for a colourful brand like BREEZER. By adopting the new appearance, we hope to enhance our link with our customers and help them understand the genuine spirit of the company."

BREEZER currently has the largest market share in the RTD area in the country.

To further solidify its position as a category leader, the brand focuses on bringing the greatest flavours and new age experiences to consumers.