Guwahati: The Ministry of Ayush has signed an MoU with India Tourism Development Corporation (ITDC) for the promotion of Medical Value Travel in Ayurveda and other traditional systems of medicine.
According to the MoU, the ministry will provide training to the officials of ITDC to sensitise them about the medical value travel and other traditional systems of medicine. It will identify tourist circuits, where there is immense scope to promote Medical value travel in Ayurveda and other traditional systems of medicine and provide all the technical knowhow from time to time to ITDC.
ITDC on the suggestion of the ministry will include historical heritage sites of Indian systems of medicine in tourist destinations under Knowledge Tourism and may develop films or literature useful to tourists. It will explore establishing Ayurveda and Yoga centres in hotels run by ITDC and will organise sensitisation workshops in collaboration.
The implementation and progress of the MoU will be monitored by a Joint Working Group co-chaired by representatives from MoA and ITDC. The working group will identify the best practices adopted by Malaysia, Singapore and Thailand to promote themselves as a preferred destination for medical value travel.
In the recently concluded First Health Working Group meeting of the G20 India presidency at Thiruvananthapuram, Kerala G20 delegates deliberated on opportunities and challenges to promote MVT in India.
Medical Value Travel has seen significant growth in India in recent years. According to the report ‘The Global Wellness Economy: Looking beyond COVID’ by the Global Wellness Institute (GWI), the Global Wellness economy will grow at 9.9 percent annually. Ayush-based healthcare and Wellness economy is estimated to grow to $70 billion by 2025.
ALSO READ: Former Sikkim CM blames govt for organic farming deterioration
FIRST Business Portal addressing the potential of business capability of North East Region.
