Assamese Craftsmanship DOYNA Unveils Exquisite Silk Collection

DOYNA is making waves in the fashion industry with its exquisite collection of Assam silk creations. The brand stands out by meticulously blending traditional craftsmanship with contemporary designs, appealing to the modern fashionista while honoring the rich heritage of Assam.

In the recent conversation with Business North East the owner emphasized that "DOYNA is  with a vision to celebrate the artistry of local artisans, it showcases garments that are handcrafted with love and attention to detail. Each piece reflects the beauty and versatility of Assam silk, featuring intricate patterns and vibrant colors that tell a story of cultural significance".

DOYNA  is committed to promoting sustainable fashion by sourcing materials locally and supporting the livelihoods of skilled artisans. The brand’s collection includes a diverse range of products, from elegant sarees to chic dresses and stylish accessories, all designed to cater to various occasions and tastes. The atelier serves as a hub for fashion enthusiasts, inviting customers to experience the charm of Assamese craftsmanship firsthand. With live demonstrations of the silk weaving process, visitors gain insight into the dedication and skill involved in creating each piece, fostering a deeper appreciation for this exquisite fabric.

 “We aim to make Assam silk a symbol of pride and identity,” says a spokesperson for DOYNA Atelier. “Our mission is to connect the past with the present, ensuring that the rich textile heritage of Assam continues to thrive in the modern fashion landscape.” She said that "The attire range from 6,000 - 1.5 lakh based on customization based on customer requirements"  

As DOYNA continues to expand its reach, it remains focused on its core values of quality, sustainability, and cultural preservation. By showcasing the beauty of Assamese textiles, the brand not only enriches the fashion industry but also inspires a new generation to embrace and celebrate their heritage. For those looking to elevate their wardrobe with unique and meaningful pieces, DOYNA Atelier is the destination for luxurious Assam silk creations.