Aminia biryani restaurant sets foot in Guwahati

Aminia- the 93-year-old biryani restaurant from Siliguri has set its foot in Guwahati.

It was in 1929 that the first outlet of Aminia was opened in Zakaria Street, one of the very few places that claimed to serve authentic Awadhi cuisines. Later on the day of independence, August 15, 1947, the oldest outlet of Aminia was opened near the Futnani Chamber, New Market. Since then, Aminia has carved a niche for itself among the gourmands across the city.

The brand has lately established itself in Siliguri, with aspirations to extend into other parts of Eastern India. The iconic brand is currently operational at 12 locations, including New Market, Golpark, Jessore Road, Rajarhat, Shyambazar, Behala, Barrackpore, Serampore, Sodepur, and Siliguri, with Guwahati and Kolaghat by the first week of October.

Aminia has devised a strategy to aggressively grow its reach over the next five years as the hospitality sector recovers after floundering for over two years due to the COVID-19 restrictions.

The restaurant is located at Prithivi Centre, Lachit Nagar area in Guwahati.

“In addition to expanding in West Bengal, we intend to explore other areas of India. As part of its strategy, we will add 3-4 more outlets by next year, all of which will be company-owned and supported. Apart from expanding, our primary goal is to maintain consistency throughout all our locations and to provide the best possible service to our patrons. Our Guwahati launch is scheduled towards the end of this month right before when the city is all out for Pujas. We are also working on projects in Jamshedpur and Chandannagar,” stated Azra Asher Ather, the director of sales, Aminia.

"Following our top quarter performance, we predict a 20-22% increase to balance out our expected revenue and profit. Every year, the market becomes more aggressive, making profit extraction both challenging and competitive. With this in mind, we hope to enhance our earnings before taxes, depreciation, and so on, and to prioritise our efforts. Our first outlet outside of Kolkata, in Siliguri, is doing phenomenally well. The people there have loved us, and we expect a similar response by the people of Guwahati as well,” she further added.

Other cities, according to Mohammed Asher Ather & Mohammed Kabir Azhar, the Director of Aminia, quoted that tier-2 and tier-3 cities have less access to branded chain of biryani & there is a high scope of setting a strong trend. As per their assessment, these areas also have a volatile market, in terms both online and offline and we are going our best to serve such demand.

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