Shillong: [24]7.ai, a global leader in intent-driven customer solutions and contact centre services, on August 25 announced the launch of three unique community development programmes (Project Udaan, Project Nirmalya and Women Empowerment initiatives), as part of its continued commitment to the growth and development of Meghalaya.
[24]7.ai was the first to set up international BPO operations in Shillong two years ago and has since expanded operations to offer both direct and indirect employment opportunities for youth across the state.
The company is looking at further investing in Meghalaya through its Corporate Social Responsibility (CSR) initiatives under the [24]7.ai Foundation. As part of its ambition to put Meghalaya on the global IT/ITES map, the company will invest in creating an ecosystem of industry-ready BPO professionals. As part of the skilling initiative, Project Udaan, local youth will gain expertise in harnessing new technology, enabling them to be job-ready and elevate customer experience in the BPO sector.
The youth will be put through an intensive 20-day training programme, which will leverage [24]7.ai’s in-house training expertise in the BPO sector to equip them to be industry-ready and enable financial independence. The curriculum is tailored to offer individualised feedback and will help address the language barriers that youth from underprivileged communities may face. The certificate awarded at the end of the training period will enhance employability, including at [24]7.ai, where they will be offered roles on passing the requisite criteria and tests.
In addition, [24]7.ai also extends its support to women through its empowerment initiatives. By offering training in diverse fields, such as Tally, office administration, desktop publishing, driving, tailoring, and beautician services, the company is working towards promoting women's economic independence in Meghalaya.
A third project that has been launched is Project Nirmalya that seeks to address the pressing issue of children dropping out of government schools due to the lack of proper sanitation facilities.
Speaking on the initiatives, Chief Minister Conrad K. Sangma, said, “Through programmes like ‘Project Udaan’, the Youth Skill Development initiative, and women skilling projects, [24]7.ai is making a tangible difference in the lives of our youth, equipping them with essential skills for a brighter future. We value their collaborative approach and look forward to furthering our partnership in driving positive change and building a stronger Meghalaya together.”
Expressing the company’s dedication to community development, Nina Nair, SVP and HRD Head, India and the Americas, [24]7.ai, said, “Our journey in Meghalaya has been rapid. We now want to bring in transformative changes by bridging the talent and unemployment gap through which we can unlock a wealth of untapped potential and foster a generation that can adapt, innovate, and contribute meaningfully to the state’s workforce.”