Famous Bollywood actor Jackie Shroff launched three new products of Yuksom Breweries founded by Bollywood Sikkimese actor Tsering Phinsto popularly known as Danny Denzongpa, namely Dansberg Premium, Dansberg Chung Chung and Dansberg Strong on Sunday. It is one of the biggest company of Sikkim.
The Bollywood actor Jackie Shroff reached the state capital to support the 35 year old venture of Danny, who is his Sikkimese friend. The event was also attended by notable film personalities like Ugyen Chopel, director at Yuksom Breweries.
Yuksom Breweries Limited was established in 1987. Subsequently, in the years in 2005 and 2009, they had set up their second greenfield project in the state of Odisha and acquired their third brewery, Rhino Agencies in the state of Assam. The three breweries together have a production capacity of over 680,000 HL per annum.
Jackie Shroff, while addressing at the event, overwhelmingly appreciated Danny Dengzongpa and shared memories of his friendship bond with Danny. He claims that he takes ‘Danny Sir’ to be his soul mate. “He is godsend in my life.” They are best of friends in the film industry now. Recalling their cinema years Shroff said that they both came from poverty to power together. “We both spend a lot of time cooking together, we have common interest in medicinal plants and exercises such as yoga and swimming. He is a pure soul just like his homeland, where I have come after 21 years”, said Shroff.
Jackie had all good words for Sikkim’s organic farming and clean environment. He appreciated efforts such as ban on single-use plastic items operational in Sikkim. He asserts that they are blessed to have Sikkim as an organic State. “I feel that every other State should also adopt the practice of organic farming. He further claims that his city of Mumbai is full of pollution. So, he feels that there is so much oxygen here in Sikkim that a person could pass out.
Glorifying Yuksom Breweries he mentioned that Yuksom Breweries has maintained quality since 35 years. He added that quality comes with sincerity. As the water in Sikkim is so pure so it emits in the product according to Shroff.
Ugyen Chopel added to all these informations shared by Jackie that Yuksom Breweries is one of the highest tax paying companies in Sikkim contributing more than Rs. 100 crores annually to State of Sikkim with 250 direct and scores of indirect employees.
Not only the brew but a bye product of the brewing process, that is, malt feed has enhanced the milk production of the dairy farms in and around Melli. This brings about almost Rs. 8-10 crores per annum said Chopel.
He further added that Yuksom Breweries’ uncompromising emphasis on quality has made the product a hit as the countries number one brand till date. Export quality of products such as the famous ‘Himalayan Blue’, ‘Dansberg 16000’ and ‘ Snow Man’ have been appreciated internationally even as they had launched their latest product Dansberg Premium.
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