Bongaigaon: 16th October 2024: India Yamaha Motor (IYM) is delighted to declare the inauguration of its 400th Blue Square (BSQ) dealership in Bongaigaon, Assam, in partnership with Vishal Auto Agency. This significant achievement highlights Yamaha's dedication to broadening its customer base and improving the top-notch experience for riders throughout India.
Blue Square showrooms act as entrances to the Yamaha world, displaying a high-quality range of motorcycles and scooters, as well as a variety of authentic accessories, clothing, and spare parts. Created to showcase Yamaha's worldwide reputation and extensive history in motorsports, these stores provide an engaging environment that allows customers to connect with the brand's ethos of offering an exciting, sporty, and stylish lineup of products.
Every BSQ location serves as a center for Yamaha's Blue Streaks rider community, enabling fans to participate in exciting rides and community gatherings. Yamaha now has 14 Blue Square dealerships in Assam, including this new one, to provide better service and faster turnaround times for customers.
This growth is in line with Yamaha's continuous "The Call of The Blue" brand campaign, which strengthens its position in India and builds deeper relationships with customers. Yamaha offers a wide range of products, including high-quality motorcycles such as the YZF-R3, MT-03, and multiple models in the YZF-R15 and FZ series. The company provides various scooters such as the Aerox 155 and Fascino 125 Fi Hybrid, to meet the needs of diverse riders
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