New Delhi: Tata group on Thursday launched its super app, Tata Neu, bringing all its brands to one platform as it seeks to play a major role in the Indian e-commerce space currently dominated by the likes of Amazon and Flipkart.
In a social media post, Tata Sons Chairman N Chandrasekaran said Tata Neu combines the traditional consumer-first approach of the group with the modern ethos of technology.
The group has been testing the app since last year as it geared up to play a big role in the fast-growing e-commerce space. It had acquired online players in various segments including grocery delivery platform Big Basket and online pharmacy 1Mg.
"Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata," Chandrasekaran said.
Source: PTI
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