Tarot Reading Emerges As A Growing Business Trend in Northeast India

In an era where wellness, mindfulness, and self-discovery are gaining unprecedented attention, Tarot card reading has quietly evolved from a mystical practice to a viable business model in Northeast India. Among those at the forefront of this transformation is Shweta Rajgaria Sutodiya, a seasoned Tarot card reader from Nepal's Kathmandu, who now calls Guwahati home.

Having practiced Tarot reading for over 15 years, Shweta meets 10–15 clients daily—ranging from students and housewives to politicians and entrepreneurs as a Tarot reader. Her clientele reflects the rising demand and growing acceptance of Tarot card reading across diverse demographics in the Northeast.

“It’s more than money. I charge for energy exchange. But my main motto is to help people overcome the uncertainties and dilemmas they face in life,” she noted.

“I studied various branches—Vedic astrology, Chinese astrology, face reading, body language. But it was Tarot that truly called me,” she said.

In Northeast India—particularly in Assam, Manipur, and Nagaland—the popularity of Tarot readings has surged in recent years, with sessions tailored to answer questions on love, career, finances, health, and even property disputes. The business appeal lies in its low startup costs and high scalability through word-of-mouth and digital platforms.

“People from all walks of life—business owners, politicians, celebrities—come seeking answers. I counsel them like a third person with complete privacy,” said Shweta, who revealed that for many, the sessions are a blend of therapy and spiritual guidance, filling a gap that modern counseling sometimes overlooks.

Interestingly, Tarot is also being used as a decision-making tool in the business world. Entrepreneurs seek readings to determine the feasibility of new ventures—be it a factory, trading business, or online venture. “It’s not about predicting the future but understanding one’s karmic path. Tarot gives clarity,” explained Shweta.

She said everyone wants clarity and guidance and Tarot helps them introspect and make decisions with more confidence. Despite its mystical roots, Tarot card reading is increasingly being recognised as a secular and intuitive practice that transcends religious boundaries. 

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“Tarot doesn’t belong to any religion, caste, or creed. It’s universal,” said the professional Tarot card reader. In the culturally diverse and spiritually inclined Northeast, this neutrality has contributed to its growing acceptance.

Shweta herself has read for influential personalities, including members of Nepal’s royal family, Indian ministers like Ramdas Athavale, and Bollywood celebrities such as Anil Kapoor and Anuradha Podwal. Her reach—both offline and online—extends to Nepal and India, with TV shows, newspaper columns, and YouTube videos that have built her brand as a trusted Tarot guide.

With wellness services on the rise and a growing youth population seeking alternative career paths, Tarot card reading is positioning itself as a niche yet impactful profession. 

She said that young people can take it up seriously if they have strong intuition and the willingness to learn deeply. However, she warns against treating it as a trend or time-pass. “It takes years of practice, dedication, and sensitivity toward people,” she told Business North East.

As the boundaries between traditional professions and spiritual vocations continue to blur, Tarot card reading is carving out a unique space in Northeast India's entrepreneurial landscape. With its blend of intuition, counseling, and karmic insights, Tarot is no longer just about the future—it’s a business of healing, hope, and human connection.