New Delhi: The laundry detergent brand Surf excel from Hindustan Unilever Limited (HUL) has surpassed the $1 billion sales threshold, becoming the first brand in the company's portfolio to do so.
The company's supremacy in the competitive consumer products sector is further shown by this decision.
According to a statement released by the firm on Friday, Surf excel is now one of the select handful brands in India's whole consumer packaged goods industry to hold this distinction.
HUL is the largest pure-play packaged consumer products firm in India, with fiscal year 2018 sales of 51,193.00 crore.
"High-quality products, on-trend innovations, and purpose-driven marketing have propelled the brand to this milestone.
According to the corporation, the brand has continually built on the idea that "if you become filthy while doing something good, then dirt is good" and has established a strong emotional connection with customers. 2022.
Surf excel has expanded its manufacturing and distribution network by building the largest manufacturing facility in Uttar Pradesh.
Over the years, Surf excel has taken use of Unilever's R&D experience to develop special solutions for India that have been successfully implemented throughout the nation.
Surf excel has led the innovation agenda in the category by being preoccupied with new trends and customer pain issues. It has not just tackled societal and parental conflicts through its communication, company statement said.
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