New Delhi: The Supreme Court of India has issued a directive requiring advertisers and advertising agencies to submit a 'self-declaration certificate' before publishing or broadcasting any advertisement.
The Ministry of Information and Broadcasting has introduced a new feature on the Broadcast Seva Portal for television and radio advertisements and on the Press Council of India's portal for print and digital or internet advertisements. The certificate, signed by an authorized representative of the advertiser/advertising agency, must be submitted through these portals. The portal will be activated on June 4.
The self-declaration certificate aims to certify that the advertisement does not contain misleading claims and complies with all relevant regulatory guidelines, including those stipulated in ule 7 of the Cable Television Networks Rules, 1994 and the Norms of Journalistic Conduct of Press Council of India.
Advertisers must provide proof of uploading the self-declaration certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records. No advertisement will be permitted to run on television, print media, or the internet without a valid self-declaration certificate.
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