New Delhi: Mercedes-Benz AG plans to launch four electric vehicles (EVs) in India over the next 8-12 months, according to the company’s head of region overseas, Matthias Luehrs.
Currently, the luxury car manufacturer sells four EV models in India out of over 20 models. Though the company operates a plant near Pune that can assemble about 20,000 units per annum, it has no plans to set up a car manufacturing facility in India due to sufficient production capacity worldwide for the next five to eight years.
Mercedes-Benz AG is the market leader in the luxury car market in India, holding approximately a 44% share. The company has introduced an agency model in India where cars are sold directly to customers at a fixed price, and dealers receive a fixed fee to hand over the unit.
Mercedes-Benz AG is only focusing on EVs for alternative fuels and not developing hybrid cars as it considers EVs to be the only right solution to global climate challenges.
ALSO READ: Agri & food processing conference in Kohima from April 4
FIRST Business Portal addressing the potential of business capability of North East Region.
