Margdarshak Advisory discusses "Personal branding"

Guwahati: Margdarshak Advisory hosted a workshop on "personal branding," which was attended by 30 participants.
The objective of the workshop was to teach nuances of personal branding and increase any brand’s commercial scalability. The day-long event took place on December 17.

Margdarshak Advisory is trying to bridge the gap in the entrepreneurial environment. Livelihood and Entrepreneurship advisor Dr. Sriparna B. Baruah stated that from the beginning, they have sought to connect prospective entrepreneurs with successful ones.

Later on, a panel discussion featuring four well-known brands of Assam—Aromica Tea, Bhogali Jalpan, Bahubali Eggs, and J14—that were started by regional entrepreneurs discussed in detail on branding.

Speaking at the event, Sriparna emphasized the importance of branding. "The brand and the individual should mesh well."
"We have created a platform where business owners can network and connect, learning important concepts like branding at the same time."

We are thus quite confident in the program's takeaways.

According to project manager Barasha Datta, the initiative's aim is to show how important branding is to a company's ability to expand. There has been a resoundingly good response to the programme.

Entrepreneurs from Nagaland, Bangalore, and a range of sectors, including real estate, health care, and tea, in addition to Assam, have also participated in this programme.

Speaking to BNE, Bhogali Jalpan MD and Ranju Mohan, the brand strategist, expressed appreciation for Margdarshak Advisory's creative initiative and urged that they continue with the programme to build a powerful local network of entrepreneurs and help them build a stronger brand.

BNE also spoke to one of the entrepreneurs from Nagaland, the founder of Falguni Enterprise, Arijit Sharma, who mentioned that Ranju Mohan's personal branding workshop addressed a lot of business-related issues and how to develop your own brand when chatting with one of the entrepreneurs from Nagaland. "I'm taking experiences and insights from the session back with me," Arijit said. "I believe that if entrepreneurs gain expertise in this field, they would be capable of strengthening the state's economy".

Margdarshak Advisory, headquartered in Guwahati is a management consulting firm that provides services like strategy, consulting in IT, digital technology and operations.

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