Guwahati: Laajawab was born from the passion of Dr. Suman Jyoti Deka, who, while researching Curcumin—a powerful anti-cancer agent—discovered a unique type of turmeric called Lakadong Turmeric. This special breed, found only in Northeast India, has the highest Curcumin content in the world. This discovery led to the realization that the region's spices and herbs have unmatched aroma and flavor, offering enormous potential for the culinary world.
Laajawab's adventure began in Guwahati, Assam, with the team traveling around the Northeast to collaborate with local farmers. They sought out the highest-quality spices, including Bhut Jolokia (Ghost Pepper), Sikkim Black Cardamom, Northeast Black Pepper, and Karbi Ginger. These collaborations are critical to Laajawab's aim of uplifting spice producers in the region, directly or indirectly affecting over 100 farmers.
Laajawab is a culinary technology startup that strives to make ordinary cooking more enjoyable and simple. Laajawab's All-in-One Dry Marinade Rubs are made with the best and most unusual ingredients from Northeast India, simplifying meal preparation while offering rich, engaging flavors. These rubs are ideal for BBQing, grilling, air frying, pan frying, and even preparing gravies, all without the use of MSG or artificial flavors.
The brand has expanded beyond its roots in Guwahati to build a national presence, with a passionate online community of clients across India who rely on Laajawab to improve their cuisine. Whether it's the Hot & Sweet Rub, Smoky Rub, or the Combo Pack of four bestsellers, Laajawab's products are intended to make cooking not just simple, but enjoyable.
Laajawab aspires to become a household name throughout India, synonymous with quality, creativity, and the distinctive flavor of Northeast India's spices. Laajawab allows every kitchen to experience the enchantment of these exotic flavors, making cooking a fun and delightful journey.
FIRST Business Portal addressing the potential of business capability of North East Region.
