Janmashtami, the auspicious Sanatani festival celebrating the birth of Lord Krishna, is observed with immense fervor and devotion by millions worldwide. In Guwahati, Assam, the festival is marked by vibrant celebrations across various locales, including prominent places such as the ISKCON Temple, Hare Krishna Mandir, and Krishna temples. Devotees also celebrate at their residences, contributing to the festival's widespread joy. During Janmashtami, the city sees a significant increase in the demand for flowers and sweets. Flower wholesalers in Guwahati report a surge in demand, particularly for decorating Krishna's jula or palki.
To meet this demand, flowers are sourced from Kolkata, Bangalore, and local areas like Haju. Sweet shops in the city also experience a notable boost in sales. Lakhi Cabin and Makhan Bhog, two popular establishments, see a high demand for milk-based sweets during the festival.
The management at Makhan Bhog highlights that they prepare between 1.5 to 2 lakhs sweets for Janmashtami, underscoring the festival's importance to their business. Overall, Janmashtami in Guwahati is a time of vibrant celebrations, with both floral and culinary businesses bustling to cater to the festival's enthusiastic participants.
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