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Invest India CEO Highlights Assam’s Potential As A Prime Investment Hub

Kajol Singha , March 26, 2025
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Guwahati: Invest India Managing Director and CEO Nivruti Rai has highlighted the key objectives behind the newly established Northeast Regional Office in Guwahati. Rai said the primary goal is to position Assam as a prime investment destination for foreign investors.

"Since July 2023, we have secured several hundred million dollars in investment opportunities, with over 100 million dollars already facilitated. While India works toward doubling its economy by 2030, Assam has the potential to grow four fold," said Rai during an interview with Business North East (BNE).

"The Northeast has everything needed for growth. I was particularly impressed with Industry Minister Shri Bimal Bora and CM Himanta Biswa Sarma’s enthusiasm for attracting investments. To support this effort, we established an office with a dedicated team on the ground to facilitate investments," said Rai, praising the government's stance on investment.

Meanwhile, the National Investment Promotion and Facilitation Agency of India, a non-profit venture under the Ministry of Commerce and Industry, inaugurated its Northeast Regional Office at the Assam Industrial Infrastructure Development Corporation (AIIDC) Industrial Estate in Assam on March 24 to enhance investment prospects and streamline investor engagement in the region.

"The primary objective is to showcase Assam as a tremendous investment opportunity. Assam has immense potential in technology, semiconductor packaging, data centres, and power. The region holds 40% of India’s hydroelectric capacity, and there is scope for further development. We are also exploring opportunities in auto components, semiconductor IP, and design," said Rai.

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On how the Northeast Regional Office aligns with Invest India's broader economic growth strategy, Rai stated that the Northeast office is an integral part of Invest India.

"We are all working toward a common goal—doubling India’s economy. For the Northeast, our target is to achieve four times growth. Key sectors for investment include data centres, power, semiconductors, auto components, and pharmaceuticals. Assam’s role in supporting and attracting these investments will be crucial. My team will be instrumental in ensuring Invest India’s strong presence in the region," stated Rai.

She also said she was impressed with the infrastructure in Assam, particularly the beautifully developed airport, which leaves a great first impression on visitors.