Indian Oil lubricant brand keeping pace with technology

Indian Oil lubricant brand keeping pace with technology.

Indian Oil is in the process of developing lubricants for EV and for windmills, apart from lubes for BS VI vehicles.

This was disclosed by Mr. V Satish Kumar, Director (Marketing), Indian Oil at the launch of specially engineered lubricant for motorbikes, SERVO 4T XTRA, recently at Mumbai.

Popular Indian actor John Abraham was present on the occasion.

Mr. SM Vaidya, Chairman, IndianOil said SERVO has special place in the hearts of millions of Indians and so, John Abraham was a natural choice for us to represent this home – grown brand.
"I am happy to share that as a true market leader, SERVO has kept pace with changing market dynamics with greener and sustainable lubricating oil, helping India move towards a greener future" he said.

In line with the Net Zero emission target of IndianOil by 2046, SERVO has been leading technological changes with energy-efficient, bio-degradable, long drain, and synthetic lubricants.

SERVO green basket includes SERVO 4T Green, SERVO TRACTOR GREEN, SERVO GREENMILE, and SERVO RAFTAAR. In line with IndianOil’s commitment towards circular economy and reaffirming the concept of Reduce- Reuse- Recycle, containers with 30% Post – Consumer Recycled Resin (PCR) have also been introduced.

IndianOil’s lubricant brand also kept pace with technology to provide to provide the best-in-class and benchmark services to its stakeholders. The Corporation has initiated the roll -out of SERVO pack labels are with QR codes for each tracing and tracking. The SERVO Dost app has also been developed to help customers redeem loyalty points hassle- free and seamlessly.

SERVO, India’s No. 1 lubricant brand, was launched by IndianOil, in 1972. SERVO is testament to India’s indigenous efforts in the petroleum sector, having been formulated at IndianOil’s R&D Centre, one of Asia’s most advanced facilities, in Faridabad. Over the decades, SERVO has evolved to producing and marketing an extensive range of 1,000 active lubricant grades and has established an international footprint, with presence in 37 countries.

SERVO, a Superbrand, is the undisputed leader and caters core industries including Defence, Railways, Transport, Power, Coal, Mining, Automobiles and Steel. SERVO has been approved as lubricant of choice by OEMs including Maruti Suzuki, Hyundai, Tata Motors, and Ashok Leyland, and Mahindra.

With a net profit of Rs. 24,184 crores for the fiscal 2021-22, IndianOil is one of the largest and most trusted corporates in the country.

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