Dubai: Indian fragrance and flavour company Sacheerome is projecting a 30-40 percent annual growth rate in the Middle East as it broadens its regional presence, with plans to establish Dubai as a central hub, according to Chief Perfumer and Managing Director Manoj Arora.
Speaking at the Beautyworld Middle East Expo 2024, Manoj Arora highlighted that this expansion aligns with the company’s aim to become a global leader in niche fragrances and flavours by 2030.
The MD further emphasised that Dubai's new R&D, Application, and Evaluation Center, along with a warehouse, will enable Sacheerome to cater to regional demand with greater agility.
"India’s abundant resources and competitive operational costs provide us with a strong advantage in this market," Manoj Arora said, according to PTI.
With the Middle East and Africa’s fragrance sector valued at 2.92 dollars billion in 2023 and expected to reach 4.16 billion dollars by 2032, the region offers substantial growth opportunities. The GCC market alone is set to grow at a rate of 4.9 percent, driven by a strong demand for high-end, locally inspired fragrances.
Sacheerome targets 30-40% annual growth in West Asian fragrance market
Middle Eastern consumers increasingly favour niche scents blending traditional elements like Oud and Assam Agarwood with international trends, reinforcing Dubai’s status as a luxury lifestyle hub, noted Arora. Sacheerome is also expanding in Asia-Pacific, with Indonesia targeted as a strategic base for supplying the Far East and Central Asia.
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