New Delhi: India is at a "tipping point" and a major focus for Apple, said Tim Cook, the CEO of the technology giant Apple, terming the opening of its first two retail stores in the country - in Mumbai and Delhi - as a “milestone” for the company.
Speaking at Apple’s Q2 2023 earnings call, Cook emphasised the dynamism and vibrancy in the Indian market, calling it “unbelievable”.
"Looking at the business in India, we did set a quarterly record, grew very strong, double digits year-over-year. So it was quite a good quarter for us. Taking a step back, India is an incredibly exciting market. It's a major focus for us,” Cook said.
Referring to his recent visit to India, Cook said in the earnings call, “I was just there, and the dynamism in the market, the vibrancy is unbelievable.” Cook said the stores are "off to a great start.” Terming the opening of Apple’s first two stores in Mumbai and Delhi as a “milestone” for the company, the Apple CEO said, “as we just opened our first two Apple stores in India, in Mumbai and Delhi. I was there to see it for myself, and I couldn't have been more delighted by the excitement and enthusiasm of the customers, developers, creators and team members I got to spend time with." “I've had the chance to connect with customers and teams all around the world in recent months, so many people shared with me that they were fans of Apple, not just because of the innovations we create, but because of the values that guide us, and that means a great deal to us,” he said.
He said that Apple has been expanding its operations in India to serve more customers.
“We've got a number of channel partners in the country as well that we're partnering with, and we're very happy with how that's going overall. Overall, I couldn't be more delighted and excited by the enthusiasm I'm seeing for the brand there,” Cook said.
He added, I really feel that India is at a tipping point, and it's great to be there.” On Apple’s performance in other emerging markets, Cook said the company had a stellar quarter in emerging markets overall, with records set in several places, including Indonesia and Mexico, the Philippines, Saudi Arabia, Turkey, UAE, and quarterly records set in Brazil, India and Malaysia.
Apple reported revenue of USD 94.8 billion for the March quarter and set an “all-time record” for services and a March quarter record for iPhone.
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