HDFC Life insurance has launched the ‘Insure India’ campaign. This has been launched in a bid to educate Indian on the benefits of life insurance as a product category.
Along with other vast networks, HDFC has established life insurance awareness month as an exclusive property.
It is to be mentioned that the ‘Insure India campaign’ is the latest addition to the series of awareness programs initiated by HDFC.
The prime objective of the campaign is to educate Indians about life insurance and to motivate them to secure their future.
According to a statement by HDFC, HDFC Life envisages the Insure India campaign to play an important role in enabling individuals to take their first step toward financial freedom.
The company will also be hosting chat shows, holding on-ground activities, websites, etc. These interactive sessions are believed to increase engagement with the consumers directly or indirectly with the wide network of distribution.
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