First Truecaller office opened in Bengaluru

Bengaluru: Truecaller opened its first office is Bengaluru. Headquartered in Sweden, Truecaller is one of the largest caller identification and spam-blocking mobile application.

Since its entry in the country a decade ago, Truecaller has today grown to 338 million monthly active users, of which about 246 million are from India. India presents unique opportunities to launch new products and services on the Truecaller platform and obtain feedback to improve solutions further.

For Truecaller, India is the firm’s biggest market. It contributes 71 per cent of its global business. Globally, 80 per cent of the company’s revenues comes from advertisements and the rest comes from subscriptions and Truecaller for Business. Having started its operations in India, Mamedi said that Truecaller for Business has expanded to 35 countries. “We manage all these global clients from India and this business is booming,” said Mamedi.

The company’s Bengaluru facility occupies a renovated space of 30,443 square feet and can accommodate up to 250 employees, offering top-of-the-line technology and amenities. Truecaller plans to use this facility as its primary hub to deliver India's first features and serve users globally.

Telecom operators and tech companies recently expressed concerns over a proposal to make it mandatory for them to display caller ID or calling name presentation (CNAP) across telecommunication networks.

The mandatory caller ID display forms a major component of the draft Telecom Bill 2022. Just as the Truecaller app displays the names of people calling, the Centre through this bill is seeking to establish a more authentic feature as part of the telecommunications network.

Telecom Regulatory Authority of India (TRAI) consulted companies and other stakeholders for feedback on the proposal from the industry. However, most companies and operators that took part in consultations have said that this cannot be implemented due to privacy reasons, technological limitations and consumer consent.

Mamedi of Truecaller welcomed the move by TRAI. He said that there's a legitimate public interest to solve problems such as fraud and spam calls. Mamedi said that this problem that they are trying to solve is extremely hard. If they see other players trying to prevent this from happening, they will welcome it.

Truecaller recently formed a partnership with the Delhi Police to combat the growing incidents of cybercrime, impersonation, and fraud, and promote safety in communication.

This partnership aims to raise awareness about cyber safety to empower Delhi citizens with tips to improve safety in digital communication. Citizens will have access to all verified phone numbers of Delhi Police on Truecaller's Government Directory Services. In addition, Truecaller will provide technical support to the Delhi Police in conducting cyber safety training for police personnel and vulnerable sections of society - including women, first-time internet users and college students.

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