Guwahati: During Magh Bihu Purabi Dairy recorded a 17 per cent increase in sales in milk compared to the same period last year
Leading up to Magh Bihu, milk volume sales of Purabi Dairy increased by 17 per cent over the same period last year.
The milk sales of Purabi Dairy exceeded 1 lakh litres per day during the two days prior to Uruka, while milk and milk products together surpassed the 1 lakh litres per day figure for four continuous days of the Bihu sales.
During this Magh Bihu, total curds portfolio grew by more than35% over last year Bihu volumes, while sale of Purabi Paneer grew by 30%. Purabi Fresh Cream also grew by 10%.
Last month, Purabi Dairy increased milk procurement rate by Rs 2 per kg.
ALSO READ: Centre cuts windfall tax on crude, ATF fuel
FIRST Business Portal addressing the potential of business capability of North East Region.
