Guwahati: Waheeda Rahman, the first-ever jewellery designer from Northeast India is making a significant impact at national and international levels. The entrepreneur, who hails from Guwahati, has built a jewellery empire celebrated globally. As the founder of Waheeda Rahman Jewellery, her name has become synonymous with handcrafted artistry that beautifully integrates traditional Assamese culture with contemporary design. Her ambitious journey began three decades ago with an initial investment of just Rs. 500 and now she's earning in lakhs.
This year marks a special milestone for Waheeda Rehman and her brand as they celebrate 30 successful years in the jewellery business. Reflecting on this remarkable journey, Waheeda Rehman spoke exclusively to Business North East (BNE) about her passion, the evolution of her brand, and how she brought Assamese craftsmanship into the global spotlight.
"I was making jewellery that was not just decorative but told a story — the story of Assam my designs are inspired by the region's art, people, and history. It’s this personal connection to my heritage that sets my work apart." Waheeda Rehman told BNE reporter Sweata Das during an interview.
From her small beginnings, Waheeda Rehman Jewellery soon blossomed into a well-known name, garnering attention not just in India but across the world. Known for her intricate, handcrafted designs, Waheeda Rehman’s jewellery incorporates elements like muga silk, traditional motifs, and finely detailed metalwork, all showcasing the timeless beauty of Assamese craftsmanship.
Thirty years after starting with just Rs500, Waheeda Rehman’s brand is now recognized globally, with her creations adorning the collections of international fashion enthusiasts.
"It’s humbling to see people from all over the world embracing what I’ve created," the woman entrepreneur said and added, "The appreciation I’ve received, particularly from international clients, has been a major source of pride. It feels incredible to know that Assamese culture is being celebrated globally through my jewellery."
Her pieces have been featured in several international fashion events and are loved by customers in the United States, Europe, and the Middle East. Waheeda Rehman’s blend of modern and traditional styles has made her jewellery highly sought after by a diverse clientele, from fashion-conscious youth to collectors of artisan craftsmanship.
One key aspect of Waheeda Rehman Jewellery is its commitment to being entirely handcrafted. She believes that handcrafted pieces carry a sense of uniqueness and authenticity that mass-produced jewellery cannot replicate. "Every piece of jewellery is made with care, precision, and love. It’s this attention to detail that makes each piece special," she said.
In addition to focusing on craftsmanship, Waheeda Rehman has made sustainability a cornerstone of her brand. By using ethically sourced materials and collaborating with local artisans, she has created a business model that not only supports the local economy but also promotes environmental responsibility. "Sustainability is incredibly important to me. It’s not just about making jewellery, it’s about making a positive impact on the community and the environment," she explained.
Over the years, her brand has provided steady employment to numerous skilled artisans, particularly women from Assam, empowering them with stable income opportunities while preserving traditional craft techniques.
Despite her international success, Waheeda Rehman has remained deeply committed to Assam, drawing inspiration from its culture, people, and rich history. "I will always stay true to my roots. Assam is where my heart is, and it is what makes my jewellery unique," she said.
Moreover, growing up in Assam, Waheeda Rehman was deeply inspired by the state’s intricate, age-old designs of Assamese bridal jewellery. With this connection to her roots, she began designing pieces that reflected the vibrant culture of the region. It wasn’t long before her creations began to catch the attention of the local market.
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Waheeda Rehman’s story is not only about building a successful jewelry business but also about empowering women and encouraging others to pursue their dreams. As a female entrepreneur in a traditionally male-dominated industry, Waheeda Rahman has become a role model for many aspiring women in Northeast India.
"I hope my journey can inspire other women, especially in the Northeast, to follow their dreams. If I can make it, they can too. The only limits we have are the ones we place on ourselves," she further said.
As Waheeda Rehman Jewellery enters its fourth decade, her brand stands as a testament to the power of passion, creativity, and cultural pride. With an eye on the future, Waheeda continues to innovate and inspire, ensuring that her brand remains a shining symbol of Assamese craftsmanship and timeless design.
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