Aditya Birla's TMRW pours Rs 125 crore into Accel and Virat Kohli-backed WROGN

Mumbai: TMRW House of Brands, an Aditya Birla Group Venture, has expanded its portfolio with an investment of Rs 125 crore in Accel and Virat Kohli-backed WROGN.

WROGN, founded in 2014 by brother-sister combo Anjana and Vikram Reddy, is one of India's leading youth brands in the casual wear industry. With this investment, TMRW has brought its total portfolio to 8 high-value Indian fashion companies. 

Since its start, WROGN has grown in popularity in India, particularly among young people, thanks to its modern designs, quality, and relationship with Virat Kohli. The brand has also increased its presence through online and offline retail channels, with a devoted consumer base across the country.

With the collaboration with TMRW, WROGN is poised to enter the next chapter of omnichannel growth. Apart from expanding its dominant position on fashion platforms such as Myntra, this collaboration would assist extend its offline reach while also giving momentum for scaling up the D2C company.

With TMRW's investment and expertise, WROGN has the potential to become the leading brand in the men's casual and activewear market, with a revenue target of Rs 1500 crore in the next five years.

Anjana and Vikram Reddy, founders of WROGN, expressed their excitement for the cooperation, saying, "From the beginning, we have always questioned the rules and looked beyond the usual. WROGN was founded on the same go-getter spirit, striving for perfection and providing high-quality fashion to all. Now, as we collaborate with TMRW,we are thrilled to take this big step ahead in the path we have always imagined. Together, we are prepared to disrupt the fashion business in unprecedented ways."

Speaking about the partnership, Kohli said, "Success in a game of cricket and in a business venture is guaranteed when the entire team plays to win. Joining forces with Anjana and Vikram has been nothing short of a success, thanks to incredible teamwork to raise the fashion bar. And now, TMRW's partnership opens up an exciting new chapter for us, as we both strive to revolutionize the fashion industry. I'm excited about the incredible journey ahead of us and confident that we will reach remarkable heights together."

Mahendran Balachandran, Partner at Accel, stated, "WROGN has created a highly differentiated brand in the competitive world of retail fashion." Anjana and Vikram are innovative founders who have identified the appropriate collaborations to drive disruptive results. We are delighted about this new relationship, which will result in overall synergies to propel WROGN to the next level."
According to a recent TMRW report, X Bain & Company is worth $110 billion, with around 10% of that coming from online sales at $11 billion. The online fashion market is estimated to reach $35 billion by the fiscal year 2028 (FY28), growing at a 25% CAGR. E-commerce has expanded access to clothes, especially fashion labels. Since 2019, the category has grown at a rate of approximately 30% per year.

According to a recent TMRW report, X Bain & Company is worth $110 billion, with around 10% of that coming from online sales at $11 billion. The online fashion market is estimated to reach $35 billion by the fiscal year 2028 (FY28), growing at a 25% CAGR. E-commerce has expanded access to clothes, especially fashion labels. Since 2019, the category has grown at a rate of approximately 30% per year. TMRW House of Brands, with its current experience and strong pedigree, is well-positioned to capitalize on this opportunity and drive growth for its brands in the fashion and lifestyle categories.

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